Accuracy. Amount of data (coverage). Ad serving. 1:1 marketing. Customer acquisition cost (CAC)⏎
Current state. Customer data integration (CDI). Ad server. Campaign management. Abandon rate⏎
Content-based advertising. Continuity offer. 360 degree customer view. Ad serving. Ad network⏎
Average revenue per user (ARPU). Ad serving. Cookies. Contextual advertising. Click through rate (CTR)⏎
Ad network. Amount of data (coverage). Absolute minimum test size. Average revenue per user (ARPU). Closed loop analysis⏎
1st party data. Ad network. Customer experience (CX). Abandon (outbound). Amount of data (coverage)⏎
3rd party data. Analytics. Algorithm. Customer effort score (CES). Absolute minimum test size⏎
Cross-device marketing. Accuracy. Brinker's map. Cpm. Consistent representation⏎
Anonymized data. Completeness. Contextual advertising. Add-on items. Content-centric lead nurturing⏎
Completeness. Ad network. Brinker's map. Cookies. Analytics⏎